Coaching business software
Run your coaching business from one place.
Manage clients, review check-ins, build training and nutrition plans, and handle billing in one organised workspace. No setup fee. No fixed platform fee. You pay commission only on active clients.
Your clients pay directly into your bank account. Phorm never holds their money.
More coaching. Less chasing.
Running a growing client book means more than writing good programmes. There are check-ins to review, plans to update, payments to track and people who need an answer today. Phorm brings that work together, so you can see what needs attention and get on with it.
This is Phorm
The dashboard a coach opens in the morning: the state of the business, the clients who need attention, and the week ahead.



Everything you need for the working week
Know who needs you first
Check-ins arrive scored and flagged. Open Phorm and see which clients need a closer look, without digging through forms or spreadsheets.
Build once. Adapt for each client.
Create reusable training and nutrition templates, assign a fresh copy to a client, then personalise it without changing your original.
Give clients one clear place to go
Clients can find their plans, complete check-ins and follow their progress from any device. There is no app to download.
Keep leads and groups moving
Manage enquiries, run groups or challenges, and automate the routine follow-ups that are easy to forget when the week gets busy.
Get paid directly
Client payments settle into your own bank account through the payment provider. Phorm does not hold your money or make you wait for a payout.
See the whole business at a glance
Whether you coach 20 clients or 200, one dashboard shows the work that is waiting for you.
Pay for active clients, not empty seats.
There is no setup fee or fixed monthly platform fee. Choose Flex at 15% month to month, Annual at 7.5%, or ask about Scale pricing from 5% for high-volume coaching businesses.
= $8.25, $4.13 and from $2.75 per client on a $55 monthly fee
From agreement to live workspace in five business days.
Tell us about your coaching business and we will reply within two business days. Once your coach agreement is signed, we will configure your workspace and have it live within five business days.
Start the conversation